Focoro beta

What's new in the world of medium format? If you glanced through marketing literature, you might be misled about the current margin of separation between medium format and 35mm. The latest Hasselblad, the H4D-200MS, is claiming 200MP—and it delivers it, but only if your subject stays still. Back in the Olde Days, medium format cameras tended to operate by taking a shot for each of Red Green and Blue, which was fine when most of these were still-life or product shots. For the past half-decade, this sort of multi-shot exposure felt like a distance memory for most medium format users—most certainly for fashion and people-focused studios. The latest Hasselblads use a similar technique, but rather than take one shot per colour, it actually offsets the sensor to get finer-grained resolution, but with the same limitations on movement.